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Levanagh McDonald
Work
Tatnuck Beauty Collective
For this freelance project, I worked with Tatnuck Beauty Collective, a local beauty studio offering a curated range of services—from facials and massages to lashes, hair, and injectables and more—to develop a refined and cohesive brand identity. The objective was to create a look that felt luxurious, timeless, and elevated, while remaining clean and welcoming.
The rebrand centered around a custom TBC monogram, pairing elegant serif typography with a subtle eye icon to nod to beauty, care, and attention to detail. I developed a new color palette and two distinct logo variations, allowing flexibility across digital, print, and in-studio applications. To support consistency as the brand grows, I also created a comprehensive Brand Guideline document outlining logo usage, color standards, and visual direction.
Using Adobe Illustrator, InDesign, and Photoshop, the brand was brought to life with a polished visual system that positions Tatnuck Beauty Collective as a sophisticated destination for modern beauty and self-care.
The rebrand centered around a custom TBC monogram, pairing elegant serif typography with a subtle eye icon to nod to beauty, care, and attention to detail. I developed a new color palette and two distinct logo variations, allowing flexibility across digital, print, and in-studio applications. To support consistency as the brand grows, I also created a comprehensive Brand Guideline document outlining logo usage, color standards, and visual direction.
Using Adobe Illustrator, InDesign, and Photoshop, the brand was brought to life with a polished visual system that positions Tatnuck Beauty Collective as a sophisticated destination for modern beauty and self-care.
Yelle Allah Katbo
Yelle Allah Katbo (What God Wrote) is a deeply personal exploration of my mother's journey from Syria to America—her early marriage, forced relocation, and eventual escape—all told through the voices of the women in my family. This 9.25" x 11.5" hardcover book is read from right to left, honoring the traditional format of Arabic books. While unfamiliar to English readers, this decision was intentional: to create a sense of comfort, authenticity, and cultural recognition for my family, who navigate both Arabic and English worlds.
The book is encased in a green leather-bound cover, screen printed in gold with the phrase “What God Wrote ‘Will Happen’”—a nod to the cultural phrase often used to explain fate. Inside, it features a layered material experience, combining 80 lb glossy coated paper and delicate 30 lb translucent sheets to mirror the fragile yet enduring nature of memory, displacement, and resilience.
Each spread weaves together photographs from my interviews and translated quotes that highlight pivotal moments of conversation, forming a visual and emotional narrative about migration, motherhood, and survival. Yelle Allah Katbo is both an archive and an offering—designed for my family, by one of their own.
The book is encased in a green leather-bound cover, screen printed in gold with the phrase “What God Wrote ‘Will Happen’”—a nod to the cultural phrase often used to explain fate. Inside, it features a layered material experience, combining 80 lb glossy coated paper and delicate 30 lb translucent sheets to mirror the fragile yet enduring nature of memory, displacement, and resilience.
Each spread weaves together photographs from my interviews and translated quotes that highlight pivotal moments of conversation, forming a visual and emotional narrative about migration, motherhood, and survival. Yelle Allah Katbo is both an archive and an offering—designed for my family, by one of their own.
Smarter Together - Schneider Electric
Smarter Together is a campaign to market software and hardware going hand-in-hand. This campaign is to promote software that works with the products Schneider sells. Deliverables include a product sticker, a package sticker, and an informational brochure that is included in the package. All scaled and growing with information to entice customers to work smarter with the provided software.
Lunar Surface Film Festival
If you could attend a film festival on the moon, would you? If it’s anything like Lunar Surface Film Fest, you wouldn’t have to ask me twice. Inspired by Tranquility Base Hotel & Casino, this festival imagines a future where sci-fi classics illuminate the craters of the moon.
From the moment you receive your silver suitcase in the mail, the world of Lunar Surface Film Fest unfolds. Inside, laser-etched sheet metal passes grant you access to screenings under the lunar sky. A three-ring bound program—printed on mixed paper types—echoes vintage NASA manuals, guiding you through the festival’s events.
A fabric flag, emblazoned with the festival’s logo, is ready to be staked into your own piece of lunar terrain, mirroring the iconic American flag left behind by Apollo astronauts.
This project includes a complete brand identity system—logo, palette, typography, printed materials, and festival ephemera to bring Lunar Surface Film Fest to life.
After working on this, I might just start scouting locations for an opening night...
From the moment you receive your silver suitcase in the mail, the world of Lunar Surface Film Fest unfolds. Inside, laser-etched sheet metal passes grant you access to screenings under the lunar sky. A three-ring bound program—printed on mixed paper types—echoes vintage NASA manuals, guiding you through the festival’s events.
A fabric flag, emblazoned with the festival’s logo, is ready to be staked into your own piece of lunar terrain, mirroring the iconic American flag left behind by Apollo astronauts.
This project includes a complete brand identity system—logo, palette, typography, printed materials, and festival ephemera to bring Lunar Surface Film Fest to life.
After working on this, I might just start scouting locations for an opening night...
Beit Ommii
Beit Ommii (My Mother’s House) is a Syrian restaurant concept serving tapa-style traditional dishes—the way mom makes them. It’s less about dining out, more about coming home.
The visual identity draws from the textures of a Syrian kitchen—warm tones, aged metals, olive greens, and handwritten marks that feel passed down. The brand speaks softly, like a mother offering more food before you even ask.
Inspired by the warmth of a family table and the rhythm of shared meals, the menu invites you to eat with your hands, pass plates around, and stay a little longer.
Beit Ommii is more than a restaurant—it’s a love letter to Syrian kitchens, to mothers who cook without recipes, and to the stories we carry in every dish. This branding project honors the way Syrian mothers cook, host, and nourish—with care, creativity, and a love that can’t be measured in tablespoons. The kind of meals you don’t forget, even after the table’s cleared.
The visual identity draws from the textures of a Syrian kitchen—warm tones, aged metals, olive greens, and handwritten marks that feel passed down. The brand speaks softly, like a mother offering more food before you even ask.
Inspired by the warmth of a family table and the rhythm of shared meals, the menu invites you to eat with your hands, pass plates around, and stay a little longer.
Beit Ommii is more than a restaurant—it’s a love letter to Syrian kitchens, to mothers who cook without recipes, and to the stories we carry in every dish. This branding project honors the way Syrian mothers cook, host, and nourish—with care, creativity, and a love that can’t be measured in tablespoons. The kind of meals you don’t forget, even after the table’s cleared.
Dragon-Phoenix Martial Arts Studio
For this freelance project, I helped Dragon-Phoenix Martial Arts elevate their brand to better reflect their timeless discipline and tradition. By creating a comprehensive rebrand, I delivered a new visual identity that will serve them for years to come.
Deliverables included a new color palette and two distinct logo designs. I also designed diploma templates and a complete Brand Guideline document to ensure consistency. Using Illustrator, InDesign, and Photoshop, I brought their new brand to life, creating a modern and professional image that sets them apart from the competition.
Deliverables included a new color palette and two distinct logo designs. I also designed diploma templates and a complete Brand Guideline document to ensure consistency. Using Illustrator, InDesign, and Photoshop, I brought their new brand to life, creating a modern and professional image that sets them apart from the competition.
JACK
If you've ever felt like your run was missing a little something, maybe it was a bit of bounce. What if you could add a literal spring to your stride? That's the idea behind JACK, a running sneaker company with a single, unique selling point: a spring built right into the heel.
This isn't your average, serious running gear. The branding for JACK is all about fun, energy, and a playful sense of comedy. The sneakers are a vibrant, AI-generated vision, and the brand's identity is designed to make you smile. Everything from the logo to the color palette is a bold, energetic statement that sets JACK apart from the competition.
This project includes a complete brand identity system—logo, palette, typography, and marketing materials—to bring JACK to life. It's an invitation to rediscover the joy in running, one bouncy step at a time.
This isn't your average, serious running gear. The branding for JACK is all about fun, energy, and a playful sense of comedy. The sneakers are a vibrant, AI-generated vision, and the brand's identity is designed to make you smile. Everything from the logo to the color palette is a bold, energetic statement that sets JACK apart from the competition.
This project includes a complete brand identity system—logo, palette, typography, and marketing materials—to bring JACK to life. It's an invitation to rediscover the joy in running, one bouncy step at a time.
What's The Dill?
What’s The Dill? is a concept app designed to help users save money while grocery shopping—without the stress. The app makes it easy to create a grocery list, compare real-time prices across nearby stores, and find the best value—aka, the best dill.
Users can locate grocery stores in their area, build and manage shopping lists, browse by category (like dairy or meat & seafood), and even swap out items to save more money. The experience is built around convenience, clarity, and cost-saving—turning a routine errand into a smart, strategic task.
This project explores UX/UI solutions for budget-conscious shoppers, blending intuitive design with a playful tone to make grocery planning easier and more rewarding.
Users can locate grocery stores in their area, build and manage shopping lists, browse by category (like dairy or meat & seafood), and even swap out items to save more money. The experience is built around convenience, clarity, and cost-saving—turning a routine errand into a smart, strategic task.
This project explores UX/UI solutions for budget-conscious shoppers, blending intuitive design with a playful tone to make grocery planning easier and more rewarding.
IT Design CFD Software - Schneider Electric
My journey at Schneider began as a 2023 Summer Intern. As the only intern with a dedicated art and design background, I provided a unique visual perspective to cross-functional teams, which eventually led to my work being featured at the NVIDIA GTC Conference in Paris.
During this time, I focused on expanding my skills in data visualization and product design, delivering key materials such as:
IT Design CFD Software: UX and UI design improvements to streamline complex workflows.
Data Center Strategy: A tailored landing page for consultants and visualizations for complex infrastructure data.
Design Documentation: ASHRAE and ASME technical document data visualizations, brochures and internal software guides, all developed within Schneider Electric’s rigorous brand guidelines.
During this time, I focused on expanding my skills in data visualization and product design, delivering key materials such as:
IT Design CFD Software: UX and UI design improvements to streamline complex workflows.
Data Center Strategy: A tailored landing page for consultants and visualizations for complex infrastructure data.
Design Documentation: ASHRAE and ASME technical document data visualizations, brochures and internal software guides, all developed within Schneider Electric’s rigorous brand guidelines.
Next-Gen rPDU - Schneider Electric
For the next-generation rPDU (Rack Power Distribution Unit), I led the design initiative of the touchscreen HMI interface, transitioning the product from a legacy button-based navigation system to a modern, fully touch-enabled experience.
I evolved the corporate design system to support embedded hardware constraints, defining new interaction patterns tailored to a compact industrial touchscreen. Through user testing and close cross-functional collaboration with engineering and stakeholders, I iterated on workflows and screen architecture to improve usability, clarity, and efficiency in high-stakes data center environments.
I evolved the corporate design system to support embedded hardware constraints, defining new interaction patterns tailored to a compact industrial touchscreen. Through user testing and close cross-functional collaboration with engineering and stakeholders, I iterated on workflows and screen architecture to improve usability, clarity, and efficiency in high-stakes data center environments.
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