For this freelance project, I worked with Tatnuck Beauty Collective, a local beauty studio offering a curated range of services—from facials and massages to lashes, hair, and injectables and more—to develop a refined and cohesive brand identity. The objective was to create a look that felt luxurious, timeless, and elevated, while remaining clean and welcoming.

The rebrand centered around a custom TBC monogram, pairing elegant serif typography with a subtle eye icon to nod to beauty, care, and attention to detail. I developed a new color palette and two distinct logo variations, allowing flexibility across digital, print, and in-studio applications. To support consistency as the brand grows, I also created a comprehensive Brand Guideline document outlining logo usage, color standards, and visual direction.

Using Adobe Illustrator, InDesign, and Photoshop, the brand was brought to life with a polished visual system that positions Tatnuck Beauty Collective as a sophisticated destination for modern beauty and self-care.